Builder · Operator

Product and operating
leadership for
complex B2B systems.

“I build where software has to change how work actually gets done.”

I work where product, operations, data, trust, and adoption all have to move together. The pattern is usually the same: understand the work, make the product direction tangible, and stay close enough to the build that what ships still carries the intent.

Anthony Russo
BASEDEncinitas, CA
FOCUSProduct · Workflow · Complex B2B
AVAILABLEFull-time · Contract · Advisory
WRITINGBuilding Through Friction
Scroll
The work

Where
I've built.

A few examples of the same pattern: understand the work, make the system tangible, and help ship something people actually use.

2025–2026
CATERINA TECHNOLOGIES
CPO & Interim COO

Institutional Pricing and Data Platform

Led product strategy for an IOSCO-compliant pricing and data platform serving a specialized institutional capital markets segment, owning architecture decisions and institutional stakeholder relationships.

·Capital Markets·Data Infrastructure·IOSCO Compliance·Owned end-to-end
CPO + COO
Dual executive scope from day one
2013–2025
SWISS RE
Head of Product · ACP iLink

ACP iLink: Capital Markets Workflow Platform

Built from the ground up, from first wireframe to a capital markets workflow platform for a specialized securities market. Originally prototyped on a blockchain architecture, then evolved to cover deal access, document workflows, pricing data, and transaction insights. In use across the market for over a decade.

·0 to Production·Blockchain Prototype·Workflow + Data·Capital Markets Infrastructure
Read case study →
0→1
From concept to shipped platform
2023
★  Trading Risk Insurtech Solution of the Year
2007–2013
BNY MELLON · FITCH SOLUTIONS
Structured Finance

Global Structured Finance, Institutional Relationships & Fixed Income Data

Six years that built the foundation. At BNY Mellon, covered global structured finance across project finance, Islamic finance, cat bonds, life settlements, and cross-border structured trades. In between, led commercial strategy at Fitch Solutions for fixed income analytics and data products across regulated financial services.

·Institutional Markets·Global Structured Finance·Fixed Income Data·Relationship Management
6yr
Across the full institutional deal stack
Recent Proof
Recent product work

Worked with the founder and team to clarify the product True North, sharpen the experience, rebuild key user and manager workflows, and create AI-assisted systems for product and GTM judgment.

In their wordsA rare mix of product judgment, operating clarity, AI fluency, and hands-on execution.Jonathan Raymond, Founder & CEO
Product pattern
Reducing friction

I look for the moments where the product story, user workflow, buyer trust, and engineering path are drifting apart, then make the work concrete enough to ship.

In their wordsHis design skills and eye for simple and robust process have been extremely helpful.Dane Groeneveld, CEO & Founder

The common thread: product direction made tangible, operating clarity without unnecessary process, and better translation between users, engineering, and the business.

Where I Fit

Useful when product and operations sit close together.

Focused on senior full-time roles at growth-stage companies. Open to contract or fractional work when the scope is serious, the economics make sense, and there is mutual interest in testing fit through real work.


01

Product leadership

Senior product, platform, and Head of Product work for teams building in complex B2B systems: workflow, data, AI, compliance-adjacent operations, and high-trust customer environments.


02

Operating rhythm

Founder's office, product ops, Chief of Staff, or COO-adjacent work where the company needs clearer direction and tighter execution, not more process for its own sake.


03

Prototype-led strategy

Making product direction tangible early: prototypes, workflow models, and sharp requirements that help engineering, users, and the business react to the same thing.


04

Trust and adoption

Enterprise readiness, procurement friction, customer confidence, and adoption in places where a product has to earn trust before it can change the workflow.


Contact

Let's get to work.

Open to senior product, platform, and operating roles at growth-stage companies building complex B2B systems, especially where data, workflow, trust, and adoption all matter. For earlier-stage teams, I'm also open to serious contract or advisory work when real work is the best way to test fit.